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Attribution Modeling & Multi-Channel Funnels. Mazeberry-Express.

Mai jos veti gasi prezentarea pe care am sustinut-o in data de 28 mai 2013 la Conferintele de E-Commerce 2013, Bucuresti. Pentru 90 de minute am discutat cu cei prezenti motivele pentru care facem analizele de tip multi-channel in analytics si ce speram sa obtinem in urma acestora. Am aratat care este intrebarea la care veti capata raspuns printr-o analiza de tip multi-channel si prin folosirea modelelor de atribuire, v-am aratat cand este indicat (in ce context) sa fac o analiza multi-channel si mai mult de atat v-am pus la dispozitie un instrument performant pentru asa ceva: Mazeberry-Express. Nu mai ramane decat sa aplicati in practica ceea ce v-am aratat in cele 90 de minute si sa gasiti modelul de atribuire potrivit pentru business-ul vostru online.

About Liviu TaloiMaster

Liviu is Co-Founder of the project and Community Manager for GPeC (Gala Premiilor e-Commerce - Romanian e-Commerce Award Gala). He has over 15 years of experience in online marketing and 10 years in e-commerce. He was, among other past jobs, PR Manager at eMAG. In 2005, he founded a web consulting company specialized in e-commerce and sites evaluation, Web Audit. He is also speaker at conferences and seminars, especially dedicated to electronic commerce, he write articles and market analysis. Skills: e-commerce, site audit, UX, CRO, Analytics, Online Marketing. Taloi has been selected by Cardinal Path to be a regional trainer of Google Partner Academy Programme in Google Analytics. Taloi has also GAIQ - Google Analytics Individual Qualification certification. Liviu TALOI has worked with online shops as eMAG, MarketOnline, SigmaNET, F64, FashionUP, TAMOS, Kurtmann, ZorileStore,, MetaphoraBijoux,, eMenAtWork, e-commerce platforms & full digital agencies as Content Speed, Shopmania BIZ,, online tourism sites as EXIMTUR, Veltravel, he did usability & conversion rate optmization projects as for BCR - sIT Solutions AT Spardat Gmbh, Bitdefender (USA site), SKIN media, he delivered Google Analytics closed&open trainings as for BrainArt, Siniat, ING NN Asigurari de Viata, Google Partner Academy. In recent years, Liviu Taloi provided expert advice to more than 100 Romanian online stores in e-commerce, usability, analytics, conversion rate optimization and online marketing. Many of these online companies are now market leaders in their niche.

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