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[infografic] Social Media Marketing Statistics 2013

Social Media Marketing-ul se bucura de varsta de aur, din moment ce 36% dintre marketeri si-au gasit clienti prin Twitter.

Surprinzator, conform Social Media Marketing Statistics 2013, companiile isi cresc prezenta proprie in social media prin numarul de followeri pe care-l au pe Twitter, deoarece firmele cu mai multe de 1000 de followeri pe Twitter genereaza in medie 800 de noi vizitatori pe propriile site-uri, in fiecare luna (n. red.: statistici calculate in US). Dintre cei care folosesc Twitter, 59% au vizitat site-urile brand-urilor de tehnologie in comparatie cu 40% dintre utilizatorii de internet. Utilizatorii americanii aloca retelelor sociale 27% din timpul pe care-l petrec pe internet si 15% din timpul in care stau pe telefoanele mobile.

In ultimii sase ani marketerii au inteles adevarata importanta a marketingului prin social media deoarece productiile de social media aproape au dublat lead-urile de marketing (trade show-uri, telemarketing, direct email si PPC).

Conversia lead-urilor din social media este cu 13% mai mare decat in mod traditional. Pentru 74% dintre marketerii americani Facebook-ul este important in strategiile lor de generare de lead-uri. Astfel, anul acesta, 23% dintre marketeri vor investi in social media, cu 9% mai mult decat anul trecut.

Companiile care primesc mai mult de 1.000 de like-uri pe Facebook, zilnic, genereaza in jur de 1.400 de vizite pe site. Pe Facebook, postarile brand-urilor obtin jumatate din reach cam la jumatate de ora de la postare.

Ultimele statistici au aratat ca 52% dintre marketeri au gasit un client prin Facebook si 43% prin LinkedIn. Interesant, femeile sunt mai degraba interesate decat barbatii, 48% fata de 43%, sa verifice paginile de social media ale brandurilor, care isi cresc marketingul in perioadele de varf.

Aproximativ 46% dintre utilizatorii online se bazeaza pe social media atunci cand decid sa cumpere ceva. Este timpul sa se trezeasca brandurile care inca n-au inceput marketing-ul pe site-urile de social media, deoarece pierd oportunitati pretioase sa faca un business bun.

Marketingul brand-urilor in social media trebuie sa devina “Socially Devoted”, deoarece 25% dintre clienti care se plang de produse pe Facebook si pe Twitter se asteapta sa primeasca un raspuns in cel mult o ora de la postare.

About Liviu TaloiMaster

Liviu is Co-Founder of the ECOMpedia.ro project and Community Manager for GPeC (Gala Premiilor e-Commerce - Romanian e-Commerce Award Gala). He has over 15 years of experience in online marketing and 10 years in e-commerce. He was, among other past jobs, PR Manager at eMAG. In 2005, he founded a web consulting company specialized in e-commerce and sites evaluation, Web Audit. He is also speaker at conferences and seminars, especially dedicated to electronic commerce, he write articles and market analysis. Skills: e-commerce, site audit, UX, CRO, Analytics, Online Marketing. Taloi has been selected by Cardinal Path to be a regional trainer of Google Partner Academy Programme in Google Analytics. Taloi has also GAIQ - Google Analytics Individual Qualification certification. Liviu TALOI has worked with online shops as eMAG, MarketOnline, SigmaNET, F64, FashionUP, TAMOS, Kurtmann, ZorileStore, Vexio.ro, MetaphoraBijoux, Gutuie.ro, eMenAtWork, e-commerce platforms & full digital agencies as Content Speed, Shopmania BIZ, Retargeting.biz, online tourism sites as EXIMTUR, Veltravel, he did usability & conversion rate optmization projects as for BCR - sIT Solutions AT Spardat Gmbh, Bitdefender (USA site), SKIN media, he delivered Google Analytics closed&open trainings as for BrainArt, Siniat, ING NN Asigurari de Viata, Google Partner Academy. In recent years, Liviu Taloi provided expert advice to more than 100 Romanian online stores in e-commerce, usability, analytics, conversion rate optimization and online marketing. Many of these online companies are now market leaders in their niche.

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