Promovare Facebook respinsa pe motiv de continut alcool/tutun

Intrebare

Va rog sa ma ajutati cu o informatie.

Am o pagina pe facebook care este despre cultura trabucurilor. As dori sa promovez postarile prin sponsorizare si nu nimeresc deloc setarile. Am cautat pe net aceasta info si nu am gasit absolut niciunde.

Facebook imi respinge cererile de promovare pe motiv ca am in continut tutun/alcool, insa am vazut ca exista numeroase campanii de la alte marci care sunt promovate astfel.

Va multumesc anticipat.

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Campanii in Social Media Anamaria Muresan 3 ani 5 raspunsuri 213 vizualizari Junior 0

Raspunsuri ( 5 )

  1. Imaginile explicite cu tigari, tutun, prea multa piele goala, sticle de alcool, nu te lasa sa le promovezi platit, doar sa faci postari simple.

  2. Some ads aren’t approved because they might be trying to show photos or messages to an audience that’s too young. For example, ads for alcohol must meet certain guidelines which include restrictions on age based on the targeted location’s laws on alcohol ads.

  3. Alcohol: Ads that promote or reference alcohol must: (i) Comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals and (ii) apply age and country targeting criteria consistent with Facebook’s targeting guidelines and applicable local laws. Note that ads that promote or reference alcohol are prohibited in the some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates, or Yemen.
    MORE INFORMATION
    Targeting: Subject to all applicable laws, regulations, industry codes and these guidelines. You may only target alcohol ads to the following age groups:
    25 years or older in India and Sweden.
    21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US.
    20 years or older in Japan, Iceland, Thailand and Paraguay.
    19 years or older in Canada, Korea and Nicaragua.
    18 years or older in other country (excluding those countries specified in Section 3.1 of these Advertising Policies).

    Dating: Ads for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating quality guidelines found here.
    Online real money gambling/games of skill: Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission.
    State lotteries: Lotteries run by government entities may advertise on Facebook, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target users in the jurisdiction in which the lottery is available.
    Online pharmacies: Ads for online and offline pharmacies are only permitted with prior written permission.
    Supplements: Ads that promote acceptable dietary and herbal supplements may only target users who are at least 18 years of age.
    Subscription services: Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements found here.

  4. Am setat ca limita de varsta 35+/barbati (aceasta e principala categorie de consumatori de lux). Chiar si asa, imi sunt respinse postarile.
    Exista o gramada de pagini de facebook ale unor companii de bauturi alcoolice, care-mi apar zilnic in feed cu postari platite. In plus de asta, mai am o cunostinta care are un blog, iar in pozele de promovare omu’ fumeaza trabuc, si se poate promova fara nicio problema. Acestia lucreaza cu diverse agentii de media, din cate am inteles. Eu nu am nevoie decat de o informatie.
    Sunt dispusa sa platesc si va rog sa ma contactati daca ma puteti ajuta.

    Multumesc!

    muresan.anamaria@ymail.com

  5. Alina, ai raspunsul mai sus. Ideea este simpla, acela este regulamentul Facebook. Acelea sunt reguli pe care trebuie sa le urmezi pentru a avea reclama ta activa-aprobata.
    Audienta catre care indrepti acel anunt trebuie sa fie realizata in conformitate cu termenii Facebook.
    Sa iti mai dau un exemplu la o alta nisa: Facebook nu permite sigla unui brand renumit in reclama ta asociata prin Photoshop cu alta agreata de tine. Nu toate brandurile au semnat aceasta conventie cu Facebook cum nici Facebook nu prea este capabil sa ii urmareasca pe toti.
    Asadar in cazul tutunului, audienta trebuie sa fie agreata precum si continutul text atat de pe poza cat si dn post daca este boost post.

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