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Strategia de brand intr-o lume omni-channel

In prezent, "strategia omni-channel" este intrucatva un buzz-word in cercurile e-commerce. Fie ca discutam despre business-urile traditionale cu magazine fizice care isi extind activitatea in online, de magazinele online populare care-si deschid locatii fizice, fie evaluand lista interminabila de ...

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