Western European B2C e-commerce is developing extremely well. This is apparent from the new Western Europe B2C E-commerce Report, published by Ecommerce Europe, the European umbrella organisation for online retailers. The total Western European e-commerce economy of online sold goods and services amounted €158.1 billion in 2012 and is expected to grow to €173.8 billion in 2013. Figures in Ecommerce Europe reports are based on the European Measurement Standard for Ecommerce (EMSEC).Continue reading
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