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RTB House: personalizarea recomandarilor prin inteligenta artificiala e noua revolutie in publicitatea online

RTB House, furnizor global de tehnologii de retargetare, a facut o analiza a noului context al publicitatii online, in care computerele cunosc foarte bine cumparatorii si le pot face recomandari de produse in functie de nevoile specifice ale acestora si a ajuns la concluzia ca inteligenta artificiala, prin algoritmii de tip deep learning, incepe sa capete tot mai mult teren in acest domeniu. „Expertiza“ despre obiceiurile de consum ale unei persoane vine, ...

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Effects of Millennials Online Shopping Habits

Millennials have changed the face of online shopping significantly. They have been rated as part of the highest spenders in online shopping. This group, which is commonly known as Generation Y, was the first online shoppers since they had money and the internet. There are quite a number of common habits that can be traced in the Millennials as far as online shopping is concerned. From our findings, we established that the Millennials have an annual spending ability of $200 billion. ...

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